TERMS AND CONDITIONS FOR
INDEPENDENT PIN PUBLISHERS
Ultralocal.in • Parjanya Consultants Private Limited
Effective from the date of electronic acceptance and enrolment. Version dated 24 August 2026.
| IMPORTANT: These Terms constitute a binding electronic contract. By selecting “I Agree”, completing enrolment, accepting a designated PIN Code page or using PIN Publisher access, the applicant confirms that the applicant has read, understood and accepted these Terms, the Ethical Code of Conduct, Privacy Notice, Grievance Redressal Policy and other policies expressly incorporated by reference. |
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1.1 These Terms and Conditions (“Terms”) govern enrolment and continued participation as an Independent PIN Publisher on Ultralocal.in (“Platform”), which is operated by Parjanya Consultants Private Limited (“Company”, “we”, “us” or “our”). “PIN Publisher” or “you” means the individual whose application is accepted and to whom the Company grants access to operate a designated PIN Code blog page.
1.2 These Terms, together with the Ethical Code of Conduct, Privacy Notice, Grievance Redressal Policy, Advertising and Sponsored Content Policy, Community Standards and any page-specific written conditions notified at enrolment, constitute the entire User Agreement. If there is a conflict, these Terms prevail unless a later policy expressly states that it amends these Terms.
1.3 The Company may accept or reject an application in its discretion. Enrolment is complete only when the Company activates PIN Publisher access. No applicant acquires any right merely by applying.
2.1 You represent that you are at least eighteen years old, competent to contract under Indian law, ordinarily resident in India, and not prohibited by law from providing the contemplated content or commercial services.
2.2 You shall provide accurate, current and complete enrolment, identity, contact, tax and payment-related information reasonably requested by the Company and shall promptly update it. You shall not enrol under a false identity, impersonate another person or conceal a material conflict of interest.
2.3 Your click-wrap acceptance, one-time-password confirmation, electronic signature, account use or acceptance of the designated page constitutes electronic acceptance and an electronic record under applicable law. The Company may retain logs evidencing acceptance, including the accepted version, date, time, account identifier, IP address and authentication record.
2.4 You may not transfer, sell, sublicense or share the account or page-operating rights. You are responsible for all activity conducted through your credentials and must immediately report suspected compromise.
3.1 The Company grants you a limited, personal, non-exclusive, non-transferable, non-sublicensable and revocable permission, during the term of this User Agreement, to access the Platform’s authoring facilities and operate the PIN Code page designated by the Company, solely in accordance with these Terms.
3.2 The authorisation does not transfer ownership of the page, domain, URL, database, design, software, audience data, advertising inventory, traffic, search ranking, goodwill, trademarks or any other Platform asset. The Company may change the page name, URL, layout, features, geographical boundaries or technical configuration and may reassign the page after termination.
3.3 You shall not claim exclusivity over a geographical area except to the limited extent expressly recorded in your active account. The Company may host other pages or content concerning the same or an overlapping area.
4.1 The Company does not pay you any salary, wage, honorarium, retainer, professional fee or remuneration for researching, creating, publishing or sharing articles. You participate as an independent user under a commercial platform arrangement and not as an employee, worker, agent, partner, franchisee, joint venturer or authorised representative of the Company.
4.2 You independently determine the time, place, sources, methods and manner of researching and preparing content, subject only to the minimum publication commitment, applicable law, these Terms and Platform standards. You are not entitled to employee benefits, reimbursement or compensation from the Company.
4.3 You have no authority to make promises, incur liabilities, collect money, issue invoices, contract with advertisers or third parties, speak to authorities, settle claims or make representations in the name of the Company. You must not describe yourself as an employee, editor, agent or official spokesperson of the Company.
4.4 Any taxes, registrations, licences, returns, invoices or other obligations arising from your independent receipts or activities are your responsibility.
5.1 As a condition of retaining the page authorisation, you shall ordinarily create and publish at least three original, locally relevant stories on each operational day and make reasonable, good-faith efforts to share each published story with relevant audiences through lawful and appropriate social-media, messaging or community channels.
5.2 The Company may measure compliance over a reasonable review period and may recognise prior-approved leave, technical outages, emergencies or other exceptional circumstances. You must notify the Company promptly if you cannot maintain the commitment.
5.3 The publication commitment never excuses inaccurate, fabricated, plagiarised, unlawful, inadequately verified or harmful content. Accuracy, legality, fairness and public safety take priority over speed or volume.
5.4 Sharing must comply with the rules of the third-party service used. Spam, harassment, deceptive links, automated traffic, click manipulation, purchased engagement and artificial impressions are prohibited.
6.1 You independently select subjects and exercise editorial judgement over the research, sources, wording, facts, quotations, allegations, opinions, headlines, images and conclusions in your content.
6.2 The Company may provide non-binding examples, training, editorial standards, legal-safety guidance, local-content ideas or suggestions about matters that could be covered. Unless the Company expressly identifies a legal or Platform-compliance requirement, such guidance is optional and does not constitute the assignment, commissioning, approval, adoption or endorsement of any particular article.
6.3 The Company’s provision of software, templates, technical assistance, automated tools, moderation, training or optional guidance does not make the Company the originator, author or editor of your content.
6.4 The preceding provisions apply to the version of Partner Content independently published by you on your designated PIN Code page. They do not restrict the Company’s separate right to select and editorially curate Partner Content for publication on a Company-controlled thematic page or broader geographical page in accordance with Sections 7 and 13.
7.1 “Partner Content” means every article, headline, opinion, allegation, quotation, photograph, video, audio recording, document, graphic, link, advertisement, sponsored communication, metadata or other material that you create, obtain, upload, submit, publish, transmit or share through or in connection with the Platform.
7.2 You are the originator and publisher of Partner Content independently published on your designated PIN Code page and, as between you and the Company, bear sole and exclusive responsibility for its creation, selection, investigation, verification, legality, accuracy, fairness, permissions and consequences. You are responsible for complaints, corrections, claims and disputes arising from that original PIN Code-page publication.
7.3 The Company does not pre-screen, commission, verify, approve, endorse or adopt Partner Content merely because it is hosted, formatted, indexed, promoted, distributed, monetised, moderated or made accessible on a designated PIN Code page.
7.4 Nothing in these Terms purports to exclude an obligation that applicable law mandatorily imposes on the Company. To the fullest extent legally permissible, these Terms allocate responsibility for Partner Content to you and preserve every statutory defence, exemption, safe harbour and limitation available to the Company.
7.5 The Company may, in its sole editorial discretion, select any Partner Content for publication or republication on one or more Company-controlled pages organised by theme—including politics, governance, economy, business, education, health, culture, entertainment, sport or public safety—or by a broader geographical area, including a locality, city, district, state, region or country (“Curated Pages”). The Company may place the selected content together with content from you, other PIN Publishers, Company sources or third parties.
7.6 For a Curated Page, the Company may edit, adapt, abridge, expand, update, translate, retitle, reorganise, combine, excerpt, illustrate or otherwise prepare the selected Partner Content for the intended theme, audience, format or geographical scope (“Curated Version”). The Company has no obligation to select any content, retain it on a Curated Page, use a particular headline, preserve a particular position or provide additional payment. Selection, editing, presentation, placement and withdrawal rest solely with the Company.
7.7 Editorial responsibility for the selection, Company-supplied changes, presentation and publication of a Curated Version on a Curated Page rests with the Company. You nevertheless remain responsible for the legality, accuracy, originality, source material, permissions, disclosures, representations and concealed defects in the Partner Content originally created or supplied by you. Company curation does not release you from your warranties, cooperation duties or indemnity concerning the underlying material.
7.8 For clarity: (a) you bear editorial responsibility for the version that you independently publish on your designated PIN Code page; and (b) the Company bears editorial responsibility for the Curated Version that it selects, edits and publishes on a Curated Page, without assuming responsibility for an undisclosed or inherently unlawful defect originating in material supplied by you.
8.1 Each time you submit or publish Partner Content, you represent and warrant that:
You have personally exercised reasonable editorial care and verified every material fact, name, figure, quotation and allegation;
the content is original or lawfully used and does not infringe copyright, trademark, privacy, publicity, confidentiality or other rights;
you possess and can produce all required licences, consents, releases, records and supporting material;
the content complies with all applicable laws, court orders, election restrictions and professional or sector-specific advertising rules;
facts, allegations, opinions, satire, sponsored claims and illustrative material are clearly distinguishable;
reasonable efforts have been made to obtain and fairly report the response of a person or organisation against whom a material allegation is published; and
you have disclosed every material personal, financial, political or commercial conflict of interest.
8.2 You shall promptly and transparently correct a material error. You must not silently alter a material fact, quotation, allegation or conclusion after publication; corrections must be identified where reasonably necessary to prevent readers from being misled.
8.3 You shall retain source notes, recordings, permissions, correspondence, invoices and verification material for at least three years after publication, or longer where a complaint, notice, investigation or proceeding is pending, subject to source-protection and data-protection obligations.
9.1 You must not host, display, upload, modify, publish, transmit, store, update or share content that:
belongs to another person and is used without a lawful right;
is defamatory, obscene, pornographic, paedophilic, invasive of privacy, sexually exploitative, harassing on the basis of gender, harmful to a child, or promotes enmity or violence on prohibited grounds;
infringes intellectual-property, confidentiality, personality or proprietary rights;
impersonates another person, misrepresents its origin, fabricates evidence or knowingly communicates materially false or misleading information as fact;
threatens the sovereignty, integrity, defence or security of India, friendly relations with foreign States, public order, or incites a cognisable offence;
interferes with an investigation, administration of justice, a lawful order or the integrity of evidence;
promotes unlawful gambling, money laundering, trafficking, prohibited drugs, illegal weapons, sex selection, unlawful financial schemes or any prohibited product or service;
contains malicious code, facilitates unauthorised access, scraping or security circumvention, or disrupts a computer resource;
is obtained through trespass, unlawful interception, coercion, bribery, misrepresentation or another unlawful method; or
otherwise violates applicable law, these Terms, the Ethical Code or the rights or safety of any person.
9.2 You shall not publish protected identities, including identifying particulars of victims of sexual offences, children protected under the Protection of Children from Sexual Offences Act, 2012 or the Juvenile Justice (Care and Protection of Children) Act, 2015, or any person protected by law or court order.
9.3 You shall exercise heightened care in reporting suicide, communal matters, sexual offences, children, medical information, pending judicial proceedings, elections, public emergencies and allegations of criminal conduct.
10.1 You remain fully responsible for content produced, translated, summarised, researched or edited with artificial-intelligence or automated tools. You must independently verify it and must not publish fabricated facts, quotations, sources, citations, images, audio or video.
10.2 AI-generated or materially AI-altered audio, visual or audio-visual material must be declared to the Platform and prominently labelled with the disclosure, provenance marker or permanent metadata required by applicable law and Platform instructions.
10.3 You must not use synthetic media to impersonate a person, depict a fictitious event as real, deceive readers, cause unlawful harm or evade required disclosure. The Company may apply or preserve labels, metadata and technical measures to satisfy applicable law.
11.1 Subject to these Terms and the Advertising and Sponsored Content Policy, you may independently enter into arrangements to create sponsored content and may retain the consideration paid directly to you. The Company is not a party to, guarantor of or collection agent for such arrangements unless it expressly agrees in a separate writing signed by an authorised officer.
11.2 Every paid or sponsored article must be disclosed to the Company before publication and prominently and unambiguously labelled at the beginning as “Advertisement”, “Sponsored”, “Paid Promotion” or another label prescribed by the Company. Sponsored content must not be disguised as independent news, public-interest reporting or an unsolicited review.
11.3 You must identify the sponsor, disclose every material connection, obtain written substantiation for objective claims and comply with consumer-protection, advertising, intellectual-property, sectoral and tax laws. You shall preserve the sponsor’s identity, contract, invoice, payment record, claims and substantiation for at least three years.
11.4 You must not accept money or benefits to suppress legitimate news, threaten adverse coverage, promise favourable editorial treatment, publish false claims or imply that the Company endorses the sponsor. You must not use the Company’s GST registration, letterhead, invoice, trademark or identity in a manner suggesting that the sponsor contracted with the Company.
11.5 If the Company rejects, labels, restricts, corrects or removes sponsored content, any refund or dispute with the sponsor is solely between you and the sponsor. The sponsor acquires no right against the Company by paying you.
12.1 All advertising inventory on the Platform belongs exclusively to the Company. The Company may, at any time and without obtaining your approval, place, display, insert, target, rotate, replace or remove display advertisements, text advertisements, native advertisements, sponsored links or other monetisation units anywhere on the website or interface, including on, within, before, after or adjacent to a PIN Code page or Partner Content.
12.2 All revenue, fees, data, credits and economic benefits derived from advertisements placed or arranged by the Company belong exclusively to the Company. You have no right to a share, commission, accounting or compensation from such advertising unless a separate written revenue-sharing agreement expressly provides otherwise.
12.3 The contextual, automated or adjacent placement of an advertisement does not constitute your endorsement of the advertiser and does not constitute the Company’s endorsement or adoption of Partner Content. You shall not block, obscure, alter, replace, click, manipulate or interfere with Company advertisements or their measurement.
12.4 You may not independently sell display-ad inventory, insert third-party ad code, trackers or affiliate links, or promise a sponsor any Platform placement other than sponsored Partner Content permitted under Section 11, without prior written authorisation.
13.1 Subject to third-party rights, you retain ownership of copyright in original Partner Content created solely by you. In consideration of the page authorisation and Platform facilities, you grant the Company, by your electronic acceptance of these Terms, an exclusive, irrevocable, worldwide, royalty-free, fully paid, transferable and sublicensable licence, for the entire duration of copyright and any renewals or extensions, to select, reproduce, edit, adapt, abridge, expand, update, translate, retitle, reorganise, combine, excerpt, illustrate, publish, republish, display, communicate to the public and otherwise use that Partner Content on any Curated Page or other Company-controlled page, publication, feed, application or distribution channel.
13.2 The exclusive licence in Section 13.1 covers every original article, story, blog, headline, photograph, video, audio recording, graphic and other copyright work that you submit or publish through PIN Publisher access during the term. As between you and the Company, the Company alone decides whether, when, where, for how long and in what edited form such material will appear on a Curated Page. You shall not grant another person rights that conflict with this exclusive licence. You may continue to display the original content on your assigned PIN Code page and share links or excerpts for lawful promotion, subject to these Terms.
13.3 You additionally grant the Company a worldwide, non-exclusive, royalty-free, transferable and sublicensable licence, for the entire duration of applicable rights, to host, store, reproduce, format, adapt for technical or accessibility purposes, index, cache, archive, advertise alongside, promote and distribute Partner Content through the Platform, search engines, social media and technical service providers to the extent not already covered by Section 13.1.
13.4 The licences survive termination. They permit the Company to maintain Curated Versions, archives, legal records, evidence, backups and prior distributions and to preserve the integrity and continuity of the Platform. Selection or use creates no entitlement to a royalty, revenue share, accounting or additional compensation unless a separate written agreement expressly provides otherwise.
13.5 You consent to the editing and adaptations authorised by this Section and agree that the Company may publish a Curated Version with appropriate attribution, joint attribution, source attribution or without a prominent byline where reasonably required by the format, subject to rights that cannot lawfully be waived. The Company shall not knowingly attribute to you a new substantive allegation that was neither supplied by you nor reasonably derived from your Partner Content.
13.6 For Partner Content remaining only on a designated PIN Code page, the Company will ordinarily request that you make substantive corrections, but may add a warning, correction, clarification or legal notice, or modify content where reasonably required by law, safety, technical necessity or a lawful direction. This compliance power is distinct from the Company’s editorial curation rights over a Curated Version.
13.7 The Company owns Ultralocal.in, its trademarks, page architecture, databases, designs, software, Curated Page selection and arrangement, advertising inventory, audience relationships, analytics, URLs and goodwill. No implied licence is granted except the limited authorisation in Section 3.
14.1 The Company reserves the right, but does not undertake a general obligation, to monitor, pre-screen or investigate Partner Content. Any review, automated screening, labelling, correction request, restriction, suspension, disabling of access, removal or preservation is a Platform-governance and legal-compliance measure and does not constitute editorial adoption or transfer responsibility from you.
14.2 Any user may red-flag content. A red flag does not automatically establish a violation or require removal. The Company may act on a red flag, grievance, complaint, its own awareness, a court order, a lawful government intimation or another credible notification.
14.3 The Company may immediately label, restrict, suspend, disable access to or remove content, without prior notice or your approval, where it reasonably considers this necessary to comply with law or policy, preserve safe-harbour protection, respond to a lawful direction, protect rights or safety, prevent harm, secure the Platform or preserve evidence.
14.4 Removal or disabling of public access does not require immediate deletion. The Company may securely preserve the content, associated records and account information for the period required by law, lawful directions, investigation, dispute management, security, backup or other legitimate legal purposes.
14.5 The red-flag facility does not replace the formal Grievance Redressal Policy. Complaints submitted through the designated mechanism will be handled under that policy and applicable law.
14.6 Moderation of content on a designated PIN Code page under this Section is a Platform-governance and legal-compliance function and does not, by itself, constitute editorial adoption. This is distinct from an affirmative decision under Sections 7 and 13 to select, edit and publish a Curated Version on a Curated Page, for which the allocation of editorial responsibility in Section 7 applies.
15.1 You shall respond promptly to a complaint, correction request, legal notice, regulatory communication or Company inquiry concerning your Partner Content and shall provide relevant source material, permissions, records, sponsor information and substantiation when lawfully required.
15.2 You must immediately forward to the Company any court order, government notice, police request, demand, claim or threat concerning the Platform or Partner Content and must not admit liability, settle a Platform-related claim or represent the Company without written authority.
15.3 The Company may disclose information and records to a court, government agency, law-enforcement authority, complainant or other person when required or permitted by applicable law, due process, the Privacy Notice or a lawful direction.
16.1 You shall protect unpublished source material, personal data, account credentials, Company security information, non-public analytics and other confidential information. You shall collect and process only personal data reasonably necessary for lawful reporting or sponsored-content purposes and shall secure it against unauthorised access or disclosure.
16.2 Your personal data will be processed in accordance with the Privacy Notice and applicable data-protection law. You must not upload identity documents, medical records, children’s data, precise residential addresses or other high-risk personal data unless publication or processing is lawful, necessary, proportionate and appropriately secured.
16.3 You shall immediately notify the Company of any suspected data breach, credential compromise, unlawful disclosure or security incident relating to the Platform.
17.1 You may discontinue participation by giving written notice and ceasing use, subject to outstanding obligations. The Company may terminate an inactive or ordinary arrangement by giving thirty days’ electronic notice.
17.2 For a remediable breach, including persistent failure to meet the minimum publication or sharing commitment, the Company may give notice identifying the breach and may revoke the User Agreement upon expiry of thirty days if the breach is not cured to the Company’s reasonable satisfaction.
17.3 The Company may immediately suspend access, restrict publishing, remove content or terminate the User Agreement without a cure period for a serious breach, including fraud, fabricated reporting, unlawful content, repeated or deliberate infringement, undisclosed paid news, extortion, impersonation, security compromise, child-safety risk, material threat to persons or the Platform, non-cooperation with a lawful direction, or conduct reasonably likely to jeopardise statutory protection or expose the Company to serious liability.
17.4 Notice may be delivered to the registered email address, account interface or recorded contact method and is effective when sent or made available. You may submit a written representation within seven days, but a representation does not automatically stay protective action.
17.5 Upon termination, your operational rights cease; the Company may disable access and reassign the page. You have no ownership claim over its URL, audience, traffic, advertising, goodwill, branding or future operation. Sections intended by their nature to survive—including responsibility, licence, records, confidentiality, indemnity, liability and disputes—shall survive.
18.1 To the fullest extent permitted by law, you shall defend, indemnify and hold harmless the Company, its directors, officers, employees, service providers and affiliates from losses, liabilities, damages, penalties, costs and reasonable legal expenses arising out of or relating to: (a) Partner Content; (b) your sponsored-content or advertiser arrangements; (c) infringement, defamation, privacy violation, misleading advertising or unlawful conduct; (d) breach of these Terms or a warranty; (e) taxes or payment disputes attributable to your receipts; or (f) your unauthorised representation of the Company.
18.2 The Company shall notify you of a material claim and may control its defence or settlement. You shall provide reasonable cooperation and shall not settle a claim imposing liability, admission or obligation on the Company without written consent. This indemnity does not apply to the extent a final adjudication determines that the loss resulted solely from the Company’s independent unlawful act unrelated to your content or breach.
19.1 The Platform, page access, distribution, analytics and advertising environment are provided on an “as is” and “as available” basis. To the extent permitted by law, the Company does not guarantee uninterrupted availability, audience size, traffic, search ranking, advertising adjacency, sponsor interest, income, data retention or commercial results.
19.2 The Company is not responsible for a sponsor’s payment default, the conduct of sources or third-party platforms, unauthorised copying by others, or losses arising from your reliance on Platform availability.
19.3 To the fullest extent permitted by law, the Company shall not be liable to you for indirect, incidental, special, exemplary, punitive or consequential loss, loss of profit, business, goodwill, data, sponsorship or opportunity. Where liability cannot be excluded, the Company’s aggregate contractual liability to you shall not exceed INR 5,000, except to the extent a different minimum liability is mandatorily imposed by law.
19.4 Nothing excludes liability that cannot lawfully be excluded, including liability established for the Company’s fraud or wilful misconduct. No provision limits the authority of a court or statutory body.
20.1 The Company may change features, design, advertising formats, eligibility criteria and policies for legal, safety, security, operational or commercial reasons. No particular feature or page configuration is guaranteed.
20.2 The Company may amend these Terms by publishing the revised version and notifying you electronically. Material changes will take effect on the stated date. Continued use after that date constitutes acceptance; where law or the nature of the change requires fresh affirmative consent, continued access may be conditioned on such consent.
20.3 If you do not accept an amendment, your remedy is to stop using PIN Publisher access and terminate participation before it takes effect, subject to accrued obligations.
21.1 These Terms are governed by the laws of India.
21.2 Before commencing adversarial proceedings, a party shall give written notice of the dispute and allow fifteen days for good-faith resolution. This requirement does not prevent urgent interim, protective or injunctive relief, compliance with limitation periods, or recourse to a statutory grievance or regulatory mechanism.
21.3 Any contractual dispute not resolved through negotiation shall be referred to arbitration by a sole arbitrator mutually appointed by the parties. If the parties do not agree upon an arbitrator, appointment shall be made in accordance with the Arbitration and Conciliation Act, 1996. The seat and venue of arbitration shall be Hyderabad, Telangana; proceedings shall be in English; and the award shall be reasoned and binding, subject to remedies available under applicable law.
21.4 Courts of competent jurisdiction at Hyderabad, Telangana shall have jurisdiction over applications relating to the arbitration and matters lawfully capable of being submitted to those courts. Nothing prevents a person from approaching a consumer forum, statutory authority or court where such right cannot lawfully be excluded.
22.1 Assignment. You may not assign these Terms or page access. The Company may assign or transfer its rights and obligations as part of a restructuring, business transfer or transfer of the Platform, subject to applicable law.
22.2 Severability. If a provision is held invalid or unenforceable, it shall be enforced to the maximum lawful extent and the remaining provisions shall continue.
22.3 No waiver. A delay or failure to enforce a right is not a waiver. A waiver must be express and in writing.
22.4 Entire agreement. The User Agreement supersedes prior representations concerning PIN Publisher participation. No oral assurance varies it.
22.5 Relationship with law. These Terms supplement and do not displace obligations imposed by applicable law, lawful court orders or government directions.
22.6 Language. The English version controls in the event of inconsistency with a translation, to the extent permitted by law.
22.7 Headings. Headings assist navigation and do not limit interpretation. “Including” means “including without limitation”; singular includes plural where the context requires.
By selecting “I Agree” or completing enrolment, I declare that I have read and understood the complete User Agreement; that the information supplied by me is accurate; that I understand the Company will not pay me for articles; that I must ordinarily publish at least three original local stories per operational day and share them responsibly; that I bear primary and, as between myself and the Company, sole responsibility for Partner Content and my sponsored arrangements; that Company advertising revenue belongs exclusively to the Company; and that my authority to operate the designated page is limited and revocable.
| Applicant/PIN Publisher | Captured from verified enrolment account |
|---|---|
| Designated PIN Code page | Captured at activation |
| Acceptance date and time | Captured electronically |
| Accepted version | 24 August 2026 |